Our Story
Laura and Amanda first met in the ‘Silicon Valley’ of NW America - Seattle, Washington, where they quickly saw that they were kindred spirits on a mission to transform the way people and organisations experience work. As they embarked on a global project whilst working for Amazon.com, this dynamic duo discovered a shared passion for engaging the brightest talent and helping them discover true potential, at the same time crafting inclusive organisational cultures to exponentially elevate performance and results.
With backgrounds deeply rooted in corporate operations and employee experience, Amanda and Laura witnessed first-hand the transformative power of authentic and inclusive leadership practices. Driven by a desire to unlock the full potential in people and teams, they spent countless hours together brainstorming their shared values, priorities and expertise, ultimately leading to the birth of Authenticulture.
Laura and Amanda are qualified ICF coaches and Multiplier practitioners, they have honed their combined decades of experience and skills in leadership development strategy, employee experience and cultural change. They have deep experience in leading business operations at scale, transforming organisational culture and building high-performing teams globally.
Authenticulture is more than just a professional endeavor – it's a testament to the power of connection, creativity, and a shared love for all things that nourish potential and discovery. Whether facilitating C-suite workshops, coaching individuals to discover their tomorrow or designing immersive, on-demand programs that enhance organizational culture, Amanda and Laura bring a unique blend of operational expertise and complementary skills to the table. Their mission? To empower leaders and organisations to embrace their authentic selves, unlock their true potential, and elevate their teams to new heights of success. So, if you're ready to embark on a journey of self-discovery, leadership development, and organizational transformation, let Laura and Amanda be your guides!
Who are Amanda and Laura?
Amanda
Amanda is no stranger to expatriate living and working. Born in Africa, her family returned to the UK where Amanda graduated from Law School, and quickly moved into leading increasingly large scale operations in the Financial Services and Retail sector. Amanda spent over two decades working at Zurich Financial Services and Amazon, leading large Operational teams across America, India, Japan, Eastern and Western Europe.
Her leadership philosophy is rooted in enabling and delivering an organisational culture that empowers teams and leaders to be the best version of themselves, so that they can do more and be more in their roles and organisations they support.
Amanda is an Associate Certified Coach with the ICF, a leadership development specialist, a mentor and Multiplier practitioner and teacher, helping organisations, teams and individuals maximise their potential to deliver high impact contributions in their roles, organisations or industry.
Amanda lives in Germany with her two and four legged family. You can often find her at a good restaurant sampling some wine or out long distance running or hiking around the local lakes and forests.
Laura
With over two decades of hands-on business leadership experience at global giants like Amazon and IBM, Laura brings real-world wisdom to leadership development and coaching. Her journey from managing multi-million dollar operations to transforming how organisations develop their leaders gives her a unique edge - she's been there, done that, and knows what actually works.
Laura has designed and delivered leadership programs that impacted over 10,000 people across the globe, yet her approach is refreshingly down-to-earth and practical. Drawing from her experience leading large scale operations teams and managing complex business transformations, Laura knows firsthand the challenges leaders face in today's fast-paced business environment.
As an ICF Certified Coach with expertise in Multipliers methodology and Strengths Deployment Inventory (SDI), Laura combines her extensive business acumen with proven coaching frameworks.
When she's not helping leaders unlock their potential, you might find Laura writing songs, exploring local restaurants, or enjoying Mediterranean life in her adopted hometown of Altea, Spain. Her diverse interests and global perspective add depth to her coaching approach, helping clients think beyond conventional boundaries.